Financial Fluency Webinar
Why the C‑Suite Ignores You — and It’s Not Your Outreach, Your Timing, or Your Product
I closed $160M+ in enterprise SaaS after learning this the hard way. Before that, I got fired twice for underperformance.
Take me to the webinar! →The Real Problem
You’re doing the work.
But you’re not getting the response.
So you tell yourself it’s one of these.
“My outreach isn’t sharp enough.”
So you rewrite the subject line.
“My timing was off.”
So you wait for a better moment.
“My message isn’t landing.”
So you try a different angle.
“My product isn’t the priority.”
So you build a better business case.
None of that is it. You’re solving a problem the executive never asked about.
Who this is for
This webinar is for you if…
You’re working deals big enough that a committee has to sign off, not just one buyer.
Long enough for priorities to shift, budgets to freeze, and champions to go quiet, without you ever finding out why.
And when it happens, you don’t know how to get them to pay attention again.
You’ve had deals go quiet for weeks with no explanation. You’ve lost a deal to a competitor with a worse product, even after rewriting your messaging three different times. You know there are bigger deals sitting in your pipeline you’re not getting to, and you don’t have an SE or a manager next to you figuring out why.
If any of that is your week, keep going. This was built for exactly that seat.
What you’ll walk out with
The handful of financial metrics executives actually track, and why they outweigh anything you’re currently pitching.
How those metrics turn into financial triggers: specific, timely reasons a company is primed to buy.
How you turn a trigger into a point of view you can say out loud, in a meeting or an email, using a five-part structure you can run on any account in about fifteen minutes.
Then I’ll build one live. Cold. On a company neither of us has looked at yet.
Jamal Reimer
I’ve been there.
I’ll show you exactly what I do now.
Before I closed $160 million in enterprise deals, some of those $50 million on their own, I got fired. Twice. Both times for underperformance. The gap between that low point and everything that came after is one skill. I’ve since coached hundreds of sellers through the same shift, and I want to show you what it looked like on three of them, live, in twenty minutes.
Before you press play
Bring your hardest account.
—Pull up your hardest account — the one that’s stalled.
—The one where you’ve sent three follow-ups and heard nothing back.
—You’re going to read it the way a CFO would, right alongside me.
Save your spot
If any of this is your week, register below.
Twenty minutes. One live build. Nothing held back on the one trigger I’m teaching you.